Art Basel attracted a wealthier audience, boasting the highest average personal income (HKD 44K) and liquid assets (HKD 2.74 million) among all events. A striking 86% of attendees rated their experience positively, with over 73% highlighting the quality of the artwork and exhibits, followed by facilities and event organizations.
Awareness of the Hong Kong Tourism Board’s sponsorship reached 74%, while UBS garnered recognition from 66% of respondents, earning a positive rating of 4 out of 5.
Art Basel has not only added to the city’s cultural landscape but also reinforced Hong Kong’s position as a significant player alongside New York, London and Paris.