Mainland Chinese luxury consumers are becoming more intentional in how they spend, placing greater value on travel, wellness, fine dining, and other meaningful experiences, while still expecting exceptional craftsmanship, materials, and design from the products they choose.
Luxury is moving from product to lifestyle, but products are still important. 57% of Mainland Chinese luxury consumers plan to increase spending on luxury lifestyle and experiences, but 85% still prioritize crafted products.
China Luxury Reset
What investors need to know about the shift from visible status to experience-led, culturally resonant luxury
MDRi’s latest briefing explores how luxury in China is evolving from status display to more considered, experience led consumption, and what that means for investors and brand leaders.
If you would like MDRi to present the findings in more detail, please contact us at [email protected].