Art Central, while garnering a modest awareness level of 26%, managed to captivate attendees with its outstanding facilities (72% positive rating), high-quality artworks (57%), and efficient organization (44%). The overwhelmingly positive feedback from over 80% of visitors underscores its potential to carve out a niche in Hong Kong’s artistic landscape.
Regarding brand sponsorship, the Hong Kong Tourism Board’s support was recognized by 76% of attendees, with 50% acknowledging UOB as a partner, earning a commendable rating of 3.9 out of 5.
An impressive 89% of participants expressed a keen interest in returning for the next edition, with many highlighting the desire for a stronger presence of artworks from Asian and young artists. A visitor aptly summarized, “Art Central is a good complement to Art Basel and serves as a showcase for both established and emerging Asian artists.”