ComplexCon distinguished itself by attracting the largest share of Gen Z attendees (45%) among the key March events. Despite a 21% awareness level, attendee enthusiasm was evident, with 89% expressing satisfaction and 87% indicating a desire to return.
Over half of the attendees made purchases at the ComplexCon shop, with fashion accessories (41%), exclusive streetwear and fashion items (36%), and musical products (36%) emerging as the most sought-after items.
Key sponsor HSBC garnered awareness of 68% and received a positive rating of 4.1 out of 5, while 47% of attendees acknowledged the sponsorship by the Hong Kong Tourism Board.
Positioned with a contemporary flair, ComplexCon serves as a progressive platform tailored for younger audiences. Visitors expressed a desire for a more diverse lineup of international celebrities and performances in future editions.