Rugby Sevens emerged as the marquee event across all March events, reaching a remarkable 89% awareness among Hong Kong population and receiving positive ratings from 91% of attendees.
Key factors contributing to the event’s success include the cutting-edge facilities at Kai Tak Stadium, which left 64% of visitors satisfied, the high-quality competition and entertainment provided (acknowledged by 44% of respondents), and the efficient organization of the event (noted by 37% of participants).
Main sponsors of Rugby Sevens, HSBC and Cathay, garnered a high-level awareness of 89% and received positive ratings and compliments from visitors.
Moreover, close to 90% of attendees expressed their eagerness to recommend the event to others and to participate again next year. The overwhelming interest shown by attendees in recommending the event and participating again next year highlights its enduring appeal and significance within the community.
In a broader context, 76% of those surveyed recognized the positive impact of the March events on Hong Kong’s economy. Furthermore, more than 91% identified the Rugby Sevens as the most influential event for the region.